Course curriculum

  • 1
    Introduction
    • Introduction
  • 2
    Managing Your Ad Campaigns
    • Understanding the Numbers
    • Setting Up Your Dashboard
    • Benchmarks
    • Troubleshooting Your Ad Campaigns
    • Scaling Your Campaigns
  • 3
    The Facebook Pixel
    • The Facebook Pixel
  • 4
    10 Ways to Target Your Audience
    • 10 Ways to Target Your Audience (Part 1)
    • 10 Ways to Target Your Audience (Part 2)
  • 5
    Creating Offers
    • Offering a Lead Magnet
  • 6
    Putting Them Together
    • Putting Them Together
    • Creating a Conversion Campaign
    • Creating a Lead Generation Campaign
    • Creating a Messaging Campaign
  • 7
    Closing
    • Closing
    • Facebook Ads Toolkit and Student Facebook Group